Top 5 Photo and Video Apps in Ghana Q4 2024: Performance Insights

In the fourth quarter of 2024, the photo and video app landscape in Ghana showed notable trends across the top five applications. Using data from Sensor Tower, we present a detailed look at the weekly performance of these apps on a unified platform.

CapCut - Video Editor by Bytedance Pte. Ltd saw a gradual increase in weekly revenue, peaking at roughly $2.3K by mid-December. Weekly downloads rose significantly, reaching approximately 90K in the final week of December. Active users also increased steadily, ending the quarter with around 656K.

YouTube, developed by Google, maintained a stable revenue throughout the quarter, with a high of $1.8K in late November. Downloads fluctuated slightly, peaking at about 31K in early December. Active users remained robust, averaging over 6.3M weekly.

Snapchat from Snap, Inc. experienced a strong revenue increase, hitting $5.4K in late December. Downloads surged in mid-December, reaching nearly 80K. Active users peaked at over 4.2M during the same period.

Instagram showed a varied revenue pattern, with a high of $1.9K in mid-December. Downloads remained consistent, with a peak of approximately 61K. The app had a stable active user base, averaging around 2.9M.

Lastly, Passport Photo & ID Maker by EIMS SOFTVER showed a steady decline in both downloads and active users, with downloads dropping to around 220 by the end of December and active users decreasing to 8.5K.

For more detailed insights and analysis, visit Sensor Tower's platform, where comprehensive data on app performance is available.